While liberal feminism (which is also often termed white feminism or corporate feminism or lean-in feminism) did fall out of favour for a bit, it feels like it’s trying very hard to make a comeback. It’s not just Barbie and Stanley cups; it shows up in the way multiple media outlets are currently waxing lyrical about Israeli women “pushing new boundaries” by serving on the frontlines in Gaza, as if women killing women is somehow feminism. And the way in which many white feminists have said nothing about the humanitarian crisis in Gaza – which has affected nearly 1 million Palestinian women and girls.
It manifests in the celebration of the large number of female-focused products in Sunday night’s Super Bowl commercials, as if selling women more stuff is a step forward for equality. It shows up in Nikki Haley, whose politics are dangerously reactionary, wearing feminist-chic sweatshirts with slogans like “She who dares wins” on the campaign trail. It can be seen in the explosion of infantilizing “girl” trends last year, as everything from “girl dinners” to “girl math” went viral and were treated as somehow empowering….
https://www.theguardian.com/world/2024/feb/20/stanley-cups-feminism-white-women
After the truth-shower 