The fundamental problem is this: that most of the means of communication are owned or influenced by the very rich

George Monbiot

If this were just a climate crisis, we would fix it. The technology, money and strategies have all been at hand for years. What stifles effective action is a deadly conjunction: the climate crisis running headlong into the epistemic crisis.

An epistemic crisis is a crisis in the production and delivery of knowledge. It’s about what we know and how we know it, what we agree to be true and what we identify as false. We face, alongside a global threat to our life-support systems, a global threat to our knowledge-support systems.

Let’s start by recognising that they were never robust. There was no golden age of public knowledge, no moment at which the information most people received was largely unbiased and accurate. Throughout modern history, European societies have formed a broad consensus around blatant falsehoods: such as the view that the monarch embodied all the interests of the nation, that women were unsuited to public life, that Black and Brown people were inferior beings, that empire was a force for good. A vast infrastructure of persuasion was built around these beliefs. Public knowledge is always shaped by power.

The promise of democracy was that the lives of all would steadily improve as knowledge spread: we would turn our gathering understanding of the world into social progress. For a while, in some places, we did. But that era now seems to be coming to an end.

The fundamental problem is this: that most of the means of communication are owned or influenced by the very rich. If democracy is the problem capital is always trying to solve, propaganda is part of the solution. Like the kings and empire-builders of the past, they use their platforms to project the claims that suit them and suppress the claims that don’t. This means boosting right and far-right movements, which defend wealth and power against those who wish to redistribute them.

In the US, we witness a rapid and extreme hardening of this position, as Trump’s allies, old and new, sweep up legacy media platforms – it seems obvious that the result will be ever more unhinged attacks on anyone who challenges capital.

The ultra-rich have also pumped money into new media, such as the online shows that now outrank traditional television news. For example, two fracking billionaires have poured $8m (£6m) into PragerU and $4.7m into the Daily Wire, to extend the reach of these platforms.

Of the world’s 10 most popular online shows, a Yale study shows eight have spread climate science denial. Joe Rogan, who hosts one of the world’s most popular shows, has repeatedly claimed that the Earth is cooling, drawing on research that says the opposite….

https://www.theguardian.com/commentisfree/2025/nov/14/climate-crisis-communication-super-rich

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